CHRISTMASMARKETS.COM
RATECARD

SEE BELOW

Market Listing

ChristmasMarkets.com allows you to promote your market on the relevant Country page enabling visitors to view all the information relating to your market, including a link to your website. As well as being able to edit the content as often as required without charge, we also provide you with on screen statistics (powered by GoogleAnalytics), so you can track how well the site is working for you. This wealth of information will help you to define the viability of your Christmas Market, analyse the effectiveness of your budget and support the business plans for next year.

 

Key benefits of a market listing

  • Descriptive text promoting specific details of your market and up to 6 images
  • Visitors and traders can view opening times, parking, ticket prices, disabled access and transport tips
  • Contact information allowing visitors/traders to make direct enquiries
  • A hyperlink to the markets own, market organisers or a website of your choice
  • Added publicity for the market via our various media channels
  • Free publishing of your press releases in our ‘News’ section at no extra charge
  • Advertising opportunities for local businesses such as shops, hotels, restaurants and tourist attractions and activities to be linked to your page.
  • Google Map of your Christmas Market location
  • Instant on-screen statistics (powered by Google Analytics) including number of visitors to the Main Market listing, click throughs to the designated website url, number of email clicks indicating enquiries sent through to the organiser and the number of clicks to ‘Find a nearby hotel’ link

Volume

The price you pay depends on whether your market is new to our website; a high or low volume market and is also dependent on the duration of your Christmas market

 Duration of market New Markets Low Rates** High Rates*
2 days or less £99 £225 £295
3 to 15 days £199 £295 £385
16 days plus £299 £345 £445

*High Volume markets: markets attracting more than 5,000 page views to their page

**Low Volume markets: markets attracting less than 5,000 page views to their page

Page views are calculated on the calendar year

About our costs

All costs are per year and cover advertising until 30th April 2018. Because of the nature of the industry, with more people visiting the site towards the end of the year, there are no reductions for late advertisers.

Cost excludes VAT at the prevailing rate.

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

BESPOKE PACKAGES

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or click here

Country Home Page

Featured Market

Becoming a Featured Market on your country home page further enhances your presence on the website and makes it more visible.

Key benefits

  • This option is available to only 4 markets per country which are then displayed in random order
  • Prominent advertising position on your country home page which links directly to your market listing.
  • Our research shows that a considerable number of our site visitors have not yet made a decision on which market to visit. Inspire them to visit your Market! Be one of the first markets to be seen by these undecided visitors.
  • Our statistics show that markets who take a ‘featured market listing’ attract significantly more visitors. Their visitors also use the ‘find a hotel’ link which also promotes tourism in your area/
  • Preferred placement in search results

Attract 3 times more page views than the average market entry by becoming a featured market on your country home page

Costs per annum | £360 – You must also be listed as a Market

Site Home page

Featured Market

A Featured Market on the Site Home Page is particularly effective in promoting your market to our many thousands of site visitors. Your market will appeal to visitors from all over the world as this is the first page they see.

Key benefits:

  • Although this option is available to 12 markets, we only display 6 at any given time, and these are displayed in random rotation.
  • A prominent advertising position on the site home page which links directly through to your full site listing.
  • It’s the quickest way to promote your market to our many thousands of site visitors.
  • Especially effective in promoting markets that are keen to appeal to visitors looking for somewhere interesting to visit – usually for a weekend trip or a short holiday break.
  • Preferred placement in search results

Attract 10 times more page views than the average market entry by becoming a featured market on our site home page

Costs per annum | £645 – You must also be listed as a Market

Contact us to book, or for more information and rates: +44 (0) 207 193 9404        sales@christmasmarkets.com

A bumper page of information

For when your market is part of the excitement of the winter season, but not necessarily the main feature, or you have several Christmas markets in your locality and want to promote them all.

All the benefits of a main market listing plus…

  • Your Destination will feature on our Site Home Page and your country page
  • No matter how many markets your destination offers you will have an individual market page to promote each one
  • Included – exclusive National Press Christmas Advertorial (The Guardian or  Sunday Telegraph)
  • Your destination will regularly feature on our Twitter, Facebook and news article pages
  • We will auto-respond followers whenever your content changes
  • Included – e-shot to traders & suppliers to ensure you get the pick of the best for your market
  • Verified status for your destination – ensuring our visitors know we recommend your destination as a great place to visit
  • Your market organiser profile is visible to our traders and suppliers so they look to you first as a quality market to trade with
  • Dedicated Destination Support to ensure we promote your destination in all its glory
  • Fully interactive map about your destination showcasing all the highlights, including Christmas markets, activities, shops and restaurants and hotels.
  • We will include a feature on your destination in one of our newsletters
  • Clicks to your Destination page on our website, and click throughs to your own designated url will be reported to you so you will always know just how well your listing is performing.
  • Enhanced promotion of local attractions and activities. Promote restaurants, hotels and exclusive tours. Sell travel cards and city cards direct to our visitors.
  • Partner Promotion – earn discounts or credits when you promote local businesses, activities and attractions on your destination page.
  • Market Organiser Strategy Surgery…a new service where one of our team discuss what makes a great destination/market and help you meet our blueprint for a great market/destination.

 

National Press Christmas Advertorial – £600

We get exclusive pages in the front 9 pages of the special Christmas supplements in The Mail on Sunday, The Guardian and the Telegraph. Promote your market alongside our well-known and trusted branding to really stand out from the crowd. Includes online presence too.

About our costs

All costs are per year and cover advertising until 30th April 2018. Because of the nature of the industry, with more people visiting the site towards the end of the year, there are no reductions for late advertisers.

Cost excludes VAT at the prevailing rate.

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

BESPOKE PACKAGES

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or click here

 

Contact us to book, or for more information and rates: +44 (0) 207 193 9404        sales@christmasmarkets.com

Promote your market alongside our well-known and trusted branding to really stand out from the crowd. Includes online presence too.

We get exclusive pages in the front 9 pages of the special Christmas supplements in The Mail on Sunday, The Guardian and the Telegraph – each publication has a distribution of approximately 500,000.

The three publications reach readers at an important point in the run-up to the holiday season. With approximately 57% of consumers starting to plan Christmas shopping around two months before the big day, getting coverage in the National Press Christmas supplements represent excellent opportunities to showcase your market’s offering to an affluent and engaged readership at this crucial time, providing inspiration as they make key decisions about which markets to visit in the festive season.

About our costs

Cost excludes VAT at the prevailing rate.

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

BESPOKE PACKAGES

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or click here

Contact us to book, or for more information and rates: +44 (0) 207 193 9404        sales@christmasmarkets.com

Market Visitor Newsletters

Leading up to Christmas, we will be sending out 12 newsletters as part of our ’12 Newsletters of Christmasmarkets.com’ campaign to our database of market-goers, focusing on markets in particular countries or in individual towns and cities as well as Destination Newsletters, focusing on the whole festive season. This is your opportunity to promote your market or destination and inform keen market-goers of the latest news in one of our specially created newsletters.   We will also feature various Christmas Market breaks offered by our operator partners, together with competitions.

Key benefits

  • We promote your market or destination in the body of our newsletter
  • Includes a link through to your Market Listing so you can measure response.
  • Our newsletters are distributed to our database of over 23,000 subscribers, who are actively seeking information on Christmas Markets.

Two big bonuses!

  • Our newsletters also appear in the news section of our website so if included, your market will also be seen on our website and featured on Facebook and Twitter at no extra charge.
  • We undertake extensive PR activity, so you will benefit from any new media coverage we achieve.

Cost

£200 per issue | Shared

£600 per issue | Exclusive

Themes

August – Best Markets for Children

September – Traditional European Christmas markets

October – Best Christmas Markets for Mini-breaks

Early November – Best of British Christmas Markets

Late November – Late availability breaks

Multiple newsletters

  • Why not feature in multiple newsletters | buy 2 get 3rd one free!

E-Blasts

Market Visitor and Market Trader E blasts | from £100

Send a specific message out to either our 23,000 subscribers, all keen market-goers and all looking for more information about Christmas markets (perhaps about date changes) or maybe you want to contact our list of over 3,000 traders and suppliers and source exactly the right kind of partners for your market. Our e-blast cuts right through to your target audience.

About our costs

Cost excludes VAT at the prevailing rate.

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

BESPOKE PACKAGES

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or click here

 

 

Contact us for more information and rates:         +44 (0) 207 193 9404        sales@christmasmarkets.com

Market pages

So you want to attract custom from visitors already coming to the Christmas markets?

Advertising on ChristmasMarkets.com is a wise move!

Key benefits

  • Prominent advertising space, appealing directly to visitors already interested in a particular Christmas market or destination.
  • Includes a link direct to your website or preferred booking engine.
  • Additional FREE opportunity to publish your press releases. We will publish your press releases and newsworthy stories / articles on our ‘News Feed’ (The best articles are also listed on our Facebook, Twitter and Instagram pages)

We have various opportunities for businesses and hotels to promote themselves on either or any combination of the following:

  • Market pages
  • Destination pages
  • Country pages
  • Site Home Page (Other promotional opportunities)

Regardless of the length of the market your advert will be on our site until 30th April 2018 as this is our year end.

These are fixed rate links – i.e. we do not charge commission on click through links.

MARKET PAGES

We have 4 main categories – Hotels & Breaks, Activities, Eating & Drinking and Shopping.

Your advert will include an image, a strapline or call to action and a click through to your website

 

Duration of market Hotels & Breaks Activities Eating & Drinking Shops
< 2 days £60 £40 £25 £25
< 15 days £90 £90 £45 £45
> 15 days £125 £125 £65 £65

The price you pay depends on the duration of the Christmas market.

Featured Slots – MARKET PAGES

There will also be Featured slots available on many of the market pages offering enhanced exposure. This is a larger advert with more text as well as an image, a strapline or call to action and a click through to your website.

Please contact us for rates, as these vary according to the popularity of the market and start at £150.

COUNTRY PAGES

Featured Slots – COUNTRY PAGES

There will also be Featured slots available on many of the country pages offering enhanced exposure at country level to visitors who have already shown an interest in the country. Inspire them to visit your business, hotel or activity by being one of the first featured businesses they see.

Please contact us for rates, as these vary according to the popularity of the country and start at £350

 

DESTINATION PAGES

We have 4 main categories – Hotels & Breaks, Activities, Eating & Drinking and Shopping

Your advert will appear as a location pin on our interactive map. It will also appear under the map in a listing format complete with your choice of image, some relevant text of your choosing (e.g. special offer), a strapline or call to action. Clicking the link or pin will take visitors through to your website.

 

Please contact us for rates, as these vary according to the popularity of the destination and start at £85

Hotels & Breaks and Activities – £150

Eating & Drinking and Shopping – £85

These are fixed rate links – i.e. we do not charge commission or click through rates.

Featured Slots – DESTINATION PAGES

There are also Featured slots available on many of the destination pages offering enhanced exposure. This is a larger advert with more text as well as an image, a strapline or call to action and a click through to your website.

Please contact us for rates, as these vary according to the popularity of the destination and start at £295

Other promotional opportunities

We also offer various other opportunities to promote your business through Christmasmarkets.com

  • Banner Advertising
  • Newsletters
  • National Press Christmas Advertorial

Please contact us if you would like further details of the opportunities and costs involved, or with any questions, thoughts or suggestions you may have.

About our costs

All costs are per year and cover advertising until 30th April 2018. Because of the nature of the industry, with more people visiting the site towards the end of the year, there are no reductions for late advertisers.

Cost excludes VAT at the prevailing rate.

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

BESPOKE PACKAGES

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or click here

Contact us to book, or for more information and rates: +44 (0) 207 193 9404        sales@christmasmarkets.com

Short breaks

Although our focus is mainly on Christmas Markets, our website visitors have told us that Christmas isn’t just about visiting the Christmas markets – they are also looking for short breaks throughout the whole Christmas/Twixmas/ New Year period and use our site to gain inspiration for a Winter break.

We already work with various UK based coach, tour and rail operators, accommodation and activity partners and are actively seeking more partners, both UK based businesses as well as overseas hotel and travel providers to showcase their products on the site.

We have a range of opportunities throughout the site in prominent advertising positions, (in listings or as featured slots) with links directly to your website or preferred booking engine, to promote your seasonal breaks:

  • Dedicated Christmas Breaks section – featuring our range of breaks over the whole winter season.
  • Christmas Breaks on an individual market page – see Native Advertising Opportunities
  • Featured Christmas Breaks on individual market page – you can target your local market, for example a hotel in Brussels can target just people looking at the Brussels Christmas Market.
  • Featured Christmas Breaks on a Country page – Targeting those looking for a break in a particular country, for example a hotel in Austria can target just people looking at visiting Christmas markets or a seasonal break in Austria.
  • Featured Christmas Breaks on the Site Home page – Particularly effective in promoting your property or break to visitors all over the world, as these featured breaks are on the first page our visitors see. Following the tradition of the 12 days of Christmas, we only allow 12 Featured breaks to have these prominent positions on the Site Home Page.
  • Featured Christmas Breaks on Destination pages – Promote a wider range of hotel and breaks over the course of the whole year.

Our research suggests that many of our site visitors have made a decision to travel to a market in a particular country, but are undecided on which one to visit.

 

Holidays

Appeal to visitors looking for somewhere interesting to visit – usually for a weekend trip or a short holiday break.

Inspire them to visit your market with a featured slot. Be one of the first hotels or breaks offered by operators to be seen by these undecided visitors/floating voters, when they visit the market, country or home pages.

Some of our visitors looking for rooms and breaks are booking as early as February and March for the following Christmas. Feedback from some of our Hotel and Break partners has included their delight at being able to secure the rates they want for their rooms and breaks, well ahead of the Christmas Season. It’s true that during the market season, many hotels will find their rooms occupied, but at what rate? Often they are last minute cheap deals. Our partners find they can avoid the unknown and the late scramble to sell and concentrate on something else knowing that their sales target is fulfilled.

Rates

OPPORTUNITIES FOR FEATURED CHRISTMAS BREAKS/HOTELS

Duration of market Christmas Breaks section Markets – Native Advertising  Individual Market Page Country Home Site Home
< 2 days  

£50

 

£60 From £150 From £100 £200
< 15 days £90
> 15 days £125

Please contact us for rates, as these vary according to the popularity of the individual Market, Country, or Destination pages and start at £100

Rates shown are per break…

About our costs

Cost excludes VAT at the prevailing rate

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

BESPOKE PACKAGES

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or click here

 

E-Blasts

In addition to the help we offer traders and suppliers in finding a market/fayre to be present at around Christmas, we have a range of promotional opportunities to help raise awareness of your business, products or services with market organisers and market visitors, including E-blasts.

Market Organiser and Market Visitor E-blasts – from £45

Send a specific message out to either our 350 market organisers and promoters to make market organisers aware of your products and services, or showcase your products to our market visitor database of 23,000 subscribers, all keen market-goers and all looking for more information about the markets and the traders attending the markets.

Our e-blasts cut right through to your target audience. Many Christmas market organisers and promoters are involved with organising other markets or events throughout the year, providing opportunities for you to attend these events and increase sales throughout the year.

As a trader, featuring your business in one of our regular market visitor newsletters lets people know which Christmas markets and fayres they can find you at. With the large visitor numbers to our website, any advertisement/promotion featuring your business and perhaps a link to your website showing your products means your business would be visible to a much larger audience, to people who might not necessarily be able to attend a Christmas Market, but who would nevertheless be interested in your products, and could perhaps buy online or direct from you.

Rates

Newsletters Shared – with a maximum of 4 non-conflicting businesses Exclusive – solely dedicated to your business
Market Organisers £45 £120
Market Visitors £60 £140

Featured Market Trader or Featured Supplier slots – from £40

We also offer traders ‘featured market trader’ slots on specific market pages – these are prominent positions for you to promote your products and to let market visitors know which markets you will be trading at.

 

About our costs

Cost excludes VAT at the prevailing rate

This service is subject to the reverse charge arrangement under Sch 5 VAT Act 1994

 

Bespoke Packages

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or Click here

Contact us to book, or for more information and rates: +44 (0) 207 193 9404        sales@christmasmarkets.com

We’re always happy to hear new ideas or discuss bespoke advertising requests…

Simply email us at sales@christmasmarkets.com, call us to discuss on +44 (0)207 193 9404 or Click here

Whether a Market Organiser, Trader, Supplier, Media Partner or Advertiser, we are THE portal to promote your interest in the Christmas market sector.

MERRY CHRISTMAS MARKETS!

Tel: 020 7193 9404
Email: sales@christmasmarkets.com